• Blog
  • The 4 Biggest Social Media Mistakes for Artists

The 4 Biggest Social Media Mistakes for Artists

Social media is a crazy world. It's got its own language, nuances, and weird subcultures within that make it a complex place to successfully market in.

Often times, we see newer artists that are trying to nail that perfect social media account get demolished by simple mistakes and easy-to-avoid blunders. So, today we're going to make a quick blog post for all of our artists out there who are trying to make it on social media.

Here are 4 social media marketing blunders that you can easily avoid.

Be Real

If we could drive on point home, it would be this. Be yourself. Don't let social media turn you into a social media monster. Sure, maybe you're using social media as your primary marketing strategy, and that's fine. But, don't forget who you are in all of the social media craze.

Too often we see people and brands morph into something their not because of social media. Always remember yourself; put out content that represents you as an individual. Don't just go for likes. Remember, likes aren't all that important.

So what if your competitor has 80 bazillion likes, are they using their account to actually market themselves as individuals or as a brand? Are they saying something important? If not, who cares.

#Stop #Constantly #Abusing #Hashtags

Hashtags have been around for what? Like 10 years? And, yet, people still have no idea how to use them properly.

Hashtags are a way of joining a bigger conversation; they help you reach an audience that doesn't follow you. They also help you get your main point across in a concise easy-to-digest manner. They allow the complexity of an issue to be summed up into a short word or two. Unfortunately, we see far too many people abusing the hashtag system. It looks bad guys.

First of all, if you're overusing hashtags, please stop. Your posts shouldn't have 15 hashtags smacked on the bottom of them - that's going to drive people away. You need to use hashtags sparingly, but often enough to reach a wider audience.

Let's look at a quick example of this.

  • Example 1: Art! #NewArt #artist #SoMuchArt #artISlife #arts #artyfarty #painting #artist4life
  • Example 2: Just dropped a new surreal painting; let me know if you like it! #surrealism

Example 1 is just bad. It lacks personality, and the user just puts all of their character space into their hashtags. That's hashtag abuse.

Example 2, on the other hand, did the opposite. They let everyone know with words what they were doing, and they used a hashtag that directly linked with an element of their post.

While we're on the subject, don't shove your brand's name onto an already existing hashtag. It's not #JamesArtMeToo. It's #MeToo. That looks tacky and doesn't do you any favors; trust us.

 

You're Way Too Personal

This is a tough one to address because it's filled with nuances.  Don't get too personal on your social media page.

Ok, Stop! This doesn't mean that you shouldn't be yourself; you should. It also doesn't mean that you should be telling your personal story; you should.  But, when it extends to religion, politics, negative feedback, and social issues don't get too personal.

We definitely aren't saying you can't share your beliefs, but you shouldn't be drawing out arguments based on social beliefs. Don't combat people who don't agree with your politics or religion on your page.

Again, this doesn't mean you can't be political (many artists are) or that you can't "diss" political figures; go ahead and do it. But, when it comes to comments on your social media, don't start attacking people for their beliefs.

This same thing carries over to hates (see below;) you don't want to be attacking all of the haters because they hurt your feelings. It will make you look insecure.  So, again, get personal just not too personal.

Stop Ignoring the Haters

Don't ignore criticism; tackle it head-on. Nothing looks worse than someone who ignores or combats criticism on their social media page.

Take criticism as an opportunity to speak directly with your audience; it's an opportunity to improve.  If people are dropping negative comments on your page, then it's likely that they want to be taken seriously and given attention.

Now, of course, this doesn't mean that you should combat the trolls (never combat the trolls,) but if the comment seems genuine, tackle it head-on.

Remember:

  • Do not make excuses.
  • Do not ignore their comment.
  • Always be prepared to have a legitimate conversation with the person that dropped the negative feedback.
  • NEVER delete legitemate negative feedback!

If you guys have any other issues you want us to address, or if you are having some serious social media issues, contact us. We would be happy to listen to or help any of you.